In today's competitive business landscape, every consumer touchpoint is a chance to build your relationship with your customers. Accordingly, failure to consider how you can improve every interaction equates to missed opportunities. In simplest terms, if you're not winning them over, you risk them walking away.
Customer experience is essential for small businesses, which have to get creative to keep up with their larger competitors. Enter creative packaging. If you're looking to improve, enhance, and fortify the customer experience, these cute packaging ideas are a great place to start.
Incorporate Your Customers' Names
Think it doesn't pay to go the extra mile to include your customer's name in your packaging? Think again. In our current customer experience-centric business landscape, a massive body of evidence points to the power of personalization.
Today's customers don't want to feel like nameless, faceless entities. They want to feel connected to the brands they support. Personalization is one of the most effective ways to build customer relationships. There’s a scientific reason why names are so effective in marketing. According to the findings of a research study published in Brain Research, our brains "activate" when we hear our names called.
The takeaway? Incorporating the recipient’s name into the packaging is an effective technique if you want to get your consumer excited about your package — before they even open it.
Include Interior Design Elements
When we think of custom boxes, we often think of exteriors. While customizing the outside of your packaging will certainly help make a big impression on your customers, you can amplify the effect by including interior design elements.
As with exterior box design, you have near-endless options when it comes to customizing interior packaging with DIYPack. In addition to choosing colors, you can add the text of your choice. You can also choose from our extensive library of standard graphics or upload the graphics of your choice.
The result will be truly unique and delightful unboxing experiences for your customers.
Use Unique Packaging Filler
Say "goodbye" to wasteful packing peanuts and "hello" to other options for filling your boxes for shipping. In addition to other conventional fillers like newspapers, bubble wrap, and air pillows, other possibilities include butcher or kraft paper, raffia palm ribbon, and shredded paper in the colors of your choice.
As with all packaging, the type of filler you choose should be informed by the contents of your package (fragile packages require special attention), as well as by the impression you'd like to impart to your customer. If your brand is more homey and casual, butcher or kraft paper may add just the right combination of character and charm. Going for a more exotic or tropical feel? Raffia may be a better fit.
Whichever you choose, just make sure it provides a snug fit to avoid unnecessary en route breakages. Additionally, use right-size packaging whenever possible to keep items from moving around in transit. Of course, if you're packing multiple items into one box, this will require a particular approach to packing, packaging filler, and arranging the content.
Other Custom Packaging Considerations
One last thing to keep in mind? Many small businesses mistakenly assume they can't afford to invest in custom packaging. The reality may be that you can't afford NOT to.
The survival of your business relies heavily on defining your brand, and custom packaging is an excellent way to make a strong brand statement. Not only does it help with relationship building with recipients, but it's also likely to get noticed at various contact points along the way.
Not only that but, in our connected era, social media exponentially amplifies the potential impact of custom boxes for your brand. If a package comes in interesting, unique, or clever packaging, they won't just be delighted — they'll be delighted enough to share. If the thought of hundreds, thousands, or even millions of people watching an unboxing of your product sounds like an enticing prospect, custom boxing may be an inside track to the PR you crave.
While packaging is inherently practical, it can be much more than that. These three cute packaging ideas put the "fun" in functional. Whether you're looking for complete guidance for designing your packaging or could benefit from tried and tested tips for designing your packages, DIYPack can help.
To create unboxing experiences guaranteed to put smiles on your customers' faces thanks to customization, personalization, and other creative strategies, contact DIYPack today.
