Delighting your customers wherever you can is a great way to keep them coming back to you. Offering amazing products and services is just the beginning, though, and finding different ways to delight customers where they might not expect it plays an important role in a unique and unforgettable experience.
Packaging and mailers are a great place to build on a unique brand experience. Beyond having branded mailers over standard USPS or brown boxes, consider designing the interior of your custom boxes.
Why Design the Inside of Your Mailer Box?
Adding design details to the inside of your custom shipping boxes might seem like an unnecessary But what if we told you that expense has payoffs that make it worth your investment?
Here’s a closer look at three ways adding interior design details to your mailers will benefit your business.
1. Add an extra touch of delight
Today’s customers have exceedingly high expectations. If you want to capture and maintain their loyalty, the goal is no longer just to meet them. It’s to exceed them. This is exactly what interior design elements accomplish. They’re unexpected—adding both polish and pizazz to any package.
Not to mention that happy customers are much more likely to share their experiences with others via everything from unboxing videos to customer reviews. According to recent data, while 90 percent of people use online reviews to make buying decisions, just six percent of people write reviews. Colorful, attractive, or interesting interior design details may be exactly the incentive your customers need to start spreading the word.
2. Boost your brand presence
Branding is everything in our competitive business landscape. The more familiar consumers are with your brand, the more likely they are to buy your products and services. You’re not just delighting them with interior design elements, you’re also providing yet another touchpoint that allows consumers to engage with your brand.
Not only that, but interior design elements are also customizable. This is important because a growing body of evidence tells us that customers highly value marketing personalization. If you want to cash in on these advantages, you can do so by personalizing the inside of your shipping boxes.
3. Deter package thefts
While there are many upsides to package deliveries, there is a dark side. We’re talking about porch pirates. While stolen packages were becoming a problem prior to COVID-19, the phenomenon skyrocketed during the pandemic. Millions of Americans have dealt with pilfered packages. The average cost of these stolen items? $200.
While porch piracy is often a crime of opportunity, it can also be one of temptation. After all, if packaging hints that a box’s contents are valuable, thieves are more likely to risk taking them. One way to deter them is to stick with a plain brown box and go with interior design details instead.
Custom Box Interior Design Ideas
Looking for inspiration when it comes to adding interior design details to your custom boxes? Here are a few of our favorite looks.
Step & Repeat logos
What’s better than one logo or other branding element? MANY of them. We’re talking about “step and repeat,” a design type that features one image printed in a repeated pattern. While step and repeat originated on the red carpet for photographers, it is also graphically appealing in and of itself.
Personalization
We already addressed why personalization matters—a lot. From your logo to holiday colors, there are near-endless ways to add customer-pleasing customization to your interior box designs.
Additional Marketing Information
Every interaction with a consumer is another opportunity to engage them in your brand. Imagine a customer flipping back the lid of a package to reveal a depiction of your brand story. They’ll not only get the delight that comes with unboxing, but also a memorable impression of your business and brand.
Whether you’re looking for tips for designing your logo for custom boxes or wondering whether custom boxes are right for your subscription service the DIYPack team can help. We are ready to help you with advice, inspiration, or the resources you need to put the power of interior box design to work for your business.
Speaking of inspiration, make sure to check out our galley of inspiration to discover an array of customization options—from bold and bright to elegant and refined.
