Packaging is an important marketing tool for small businesses. Especially if you don’t have a retail store, the right packaging plays an invaluable role in establishing your brand and creating customer loyalty. One of the best strategies for improving the impression your company makes on its customers? Custom mailing boxes.
Read on for a roundup of three ways to use custom boxes to propel your business forward by consistently delivering authentic and engaging customer experiences.
1. Make a Strong Brand Statement
Your brand represents the sum of consumer perceptions about your products and services. In today’s competitive marketplace, a strong brand is not a nice-to-have—it is vital for today’s small businesses.
For starters, a strong brand means that your customers immediately recognize you and your products. In particular, your logo is the “face” of your brand. Integrating your logo into your marketing is essential to connecting with your customers, and custom boxes allow you to do this.
However, logo integration isn’t the only way custom boxing conveys your brand statement to consumers. The style and feel of your packaging can also make a strong brand statement. Whether you’re looking to deliver a high-end impression or to convey your company’s environmental focus, custom packaging over unbranded traditional mailers makes a huge difference. Conversely, failure to distinguish your brand through your packaging is a missed opportunity to connect with consumers.
Other reasons to make a strong brand statement include establishing trust with your consumers, building financial value, inspiring your employees, and generating new customers. The more familiar your brand is, the better your word-of-mouth will be. Custom shipping boxes support this goal by making your brand more recognizable and creating a unique experience before your customers even open the box. At DIYPack, you can easily and effectively design your own packaging in a recognizable way that best reflects your brand.
2. Harness the Power of Personalization
The power of personalization can’t be understated. Not convinced? Look no further than these eye-opening statistics:
- 71% of consumers feel frustrated when their shopping experiences are impersonal
- 80% of consumers are more likely to buy from brands that provide personalized experiences
- 90% of consumers find marketing personalization to be somewhat or very appealing
- 63% of consumers will stop supporting brands with poor personalization efforts
Given this breadth and depth of data, it’s not surprising that the retail industry outpaces all other industries when it comes to personalization: 79% of retailers are investing in personalization. Meanwhile, more than half of marketers say personalization is their top priority.
Indeed, the payoffs of investing in personalization are profound. Companies report increased marketing spend efficiency, improved millennial brand loyalty, enhanced customer experiences, and boosted revenue after implementing personalization.
Creating your own custom shipping boxes puts the power of personalization at your fingertips. When your customers receive a personalized package from your business, they’ll instantly feel connected to your business and your brand.
3. Create a Consistent Customer Experience
From your website and social media to your storefront (digital or IRL) and customer service, today’s consumers interact with your brand in many ways. Delivering a consistent brand experience across all of these touchpoints is essential to maintaining the loyalty of your customers. This means that every time consumers encounter your brand, they should be exposed to the same core messages and values.
Packaging is not just another touchpoint. It’s an opportunity to bolster your brand and stand out from the competition. If your goal is to delight and differentiate, custom boxing shipping boxes offer unique and unforgettable value.
While custom packaging has benefits for businesses of all shapes and sizes, it is especially beneficial for subscription businesses. Your customers already eagerly await the arrival of their weekly or monthly shipments; personalized shipping boxes enhance and elevate the unboxing experience.
One last thing to keep in mind? Not all custom shipping boxes are created equal. Taking the time to select the right boxes and design elements can help you maximize the many benefits of customized packaging for your business.
At DIYPack, we make it easy to create, order, and use custom shipping boxes. Whether you need one custom mailing box or a thousand, we’re ready to help you bring your packaging vision to life. To get started on your custom shipping design, visit our online design studio.
