Planning and executing an unforgettable event involves many aspects. This event planning guide will first examine what goes into planning a successful event. Then, we’ll highlight one innovative, versatile, and cost-effective solution you can use to pull off a successful event: corrugated signage and decor.
Read on to learn everything you need to know about putting corrugated solutions to work for your next big brand event, including:
- The benefits of using corrugated solutions for event planning
- The different types of corrugated solutions available
- Choosing the right corrugated solution for your needs
- How to brand your event with corrugate
- Branding tips from top event planners and decorators
Consider this a must-read resource if you haven’t yet embraced the power of corrugated solutions in event planning!
How to Plan a Successful Event
Successful event planning requires organization, creativity, and attention to detail from start to finish. While all events are different, the majority require the following steps:
1. Define Your Purpose, Objectives, and Theme
What are the purpose and objectives of your event? Will your event have a theme? From corporate gatherings to charity fundraisers to product launches, your event’s purpose, objectives, and theme will inform all other decisions.
2. Determine Your Budget
Establish a realistic budget for your event, including all related expenses such as the venue, catering, decorations, entertainment, and transportation. Also consider a miscellaneous line item to cover some costs that may unexpectedly pop-up, or even overages of planned items.
3. Choose a Date and Venue
Select a date that works for your event, brand, and audience. Then, research and secure a suitable venue that complements your theme, purpose, and capacity requirements.
4. Create a Timeline
Devise a detailed timeline outlining all tasks leading up to the event and delegate them to the appropriate team members. Include items like booking vendors, sending invitations, selecting decorations and event branding materials, ordering swag, and other event elements.
5. Select and Confirm Your Vendors
Research and choose appropriate vendors, including caterers, decorators, and entertainment. Share your vision and expectations to nurture seamless collaboration.
6. Plan and Confirm Your Program
From the agenda and timeline to speakers and exhibitors, decide on the elements necessary for your event to achieve its objectives.
7. Rehearse and Execute
Most things in life don’t go off without a hitch. That’s why it’s important to do a dry run to go over the program. This also ensures that all team members understand their roles and how to fulfill them. If it’s a major event, with lots of facilitators or vendors, creating a run of show schedule - which outlines exactly what is happening when and who is responsible - can be vastly helpful.
Double-check all key components, logistical elements, technical equipment, and others the day before the event.
The Benefits of Using Corrugated Solutions
While many factors contribute to your event’s success, the value of well-executed decorations cannot be overstated.
Decorations set the tone for your event, deliver your brand message, convey your core values, and build relationships with your customers, clients, and other constituents.
This brings us to corrugated paper, which offers an array of benefits, including the following:
- Cost-Effectiveness: Unfortunately, the sky isn’t necessarily the limit for your decorations. It's critical to select decorations that fit your budget. Corrugate is an affordable alternative to most other decorating materials, which makes it an excellent choice for tight budgets.
- Customizability: Corrugate can be cut, folded, painted, or printed on to produce unique and personalized decorations that match your theme and branding.
- Sustainability: As a recyclable and biodegradable material, corrugate is an environmentally friendly option for event decorating. In addition to supporting your brand’s internal sustainability initiatives, using corrugated products also sends a valuable message to today’s increasingly eco-conscious consumers.
- Portability: Lightweight corrugate is easy to transport and set up. This makes it suitable for events at different locations. Corrugate is also sturdy and durable, holding up to significant wear and tear.
Different Types of Corrugated Solutions (and How to Use Them)
Corrugated solutions are available in many forms, including:
- Corrugated boards are suitable for signage, banners, and wall decorations, such as eye-catching photo tiles
- Corrugated sheets that can be cut to create centerpieces, table runners, and other decorative table-setting elements
- Corrugated boxes are ideal for gift packaging, mailer boxes, and gable boxes for party favors; and larger shipping boxes, which can do double (and triple!) duty as everything from structural table centerpieces to stacked cube displays to storage for supplies
- Corrugated displays can be customized to showcase products, awards, and essential information at your event
These surfaces can be printed on, painted, or adorned with vinyl graphics to display your logo, event information, QR codes, brand messaging, and more.
How to Brand Your Event with Corrugate
Speaking of branding, a few of our favorite ways to use corrugate to build brand awareness and trust include:
- Designing and strategically displaying custom corrugated signage featuring your logo and other promotional messages
- Using corrugated boards and sheets to create eye-catching step and repeat backdrops, which not only boost branding at your event but have an ongoing impact when photos are shared on social media
- Customizing branded corrugated table centerpieces, place cards, and menu displays
- Providing branded corrugated props and frames for use in a photo booth
- Creating a hashtag to encourage social sharing and including it on all of your decorations and promotional materials
The experts at Eventtia have also weighed in with their tried and tested event-planning tips, including the following:
- Leveraging colorful and personalized visuals to maximize engagement
- Incorporating social media before, during, and after the event
- Developing unique swag ideas
- Offering unique and interactive experiences
The best part? All of these strategies can be achieved with corrugated decorations.
If you’re ready to pull off your most successful event, the corrugated solutions experts at DIYPack are ready to help. To learn more about customizing corrugated decorations for your next special event, watch this video.
