There are many options for packaging materials for your small business. When you first started shipping your products, you might have decided by default, such as what was readily available to you or what was most cost-effective. However, as businesses become more established and their customer bases grow, there are many benefits to thinking more strategically about packaging materials.
Here’s a closer look at your packaging material options, how choosing packaging materials that align with your business values can help you build your brand, and why the right material may be more affordable than you think.
Packaging Material Options for Small Businesses
Many factors come into consideration when choosing packaging. Functionality may be the first thing that comes to mind. Packaging must protect and preserve. Mindful packaging indicates your business’s care and attention to detail when it succeeds. When it fails, it’s an indication of the opposite.
But function is just a small part of the packaging puzzle. Form is also a critical consideration. Packaging is often the first thing a customer sees when interacting with your product and brand. As such, it should represent you the way you want to be perceived. Is your brand sleek and edgy, or classic and traditional? These things can reinforce your brand statement and are conveyed via the packaging material and type you choose.
Environmentally Friendly Packaging for Small Businesses
One essential aspect of packaging for consumers at this moment in time? Sustainability.
According to data shared by PWC’s Strategy + Business, 37% of consumers say they seek out products with environmentally friendly packaging while 81% said they expect companies to take environmentally conscious approaches to advertising and communications.
These numbers are expected to continue to rise: The majority of people say they became more aware of the environmental impact of their buying decisions during the pandemic.
According to data from the Association for Convenience & Fuel Retailing (NACS), 67% of customers want the products they purchase to be packaged in recyclable materials, such as recycled newsprint and magazines, plant-based fillers, fabric scraps, and other repurposed fillers.
Right-size packaging is yet another demonstration of environmentally-forward approaches as it reduces shipping costs while also minimizing waste.
The takeaway? Not only are consumers increasingly demanding planet-friendly packaging such as eco-friendly materials and right-size packaging, but they’re more likely to choose your small business over another if you adopt socially conscious packaging.
The Advantages of Custom Packaging With DIYPack
DIYPack offers best-of-both-worlds packaging solutions for small businesses looking to check all the boxes when using their packaging to leverage everything from customer loyalty to more sales.
We offer popular corrugated packaging, including shipping boxes, mailer boxes, retail boxes, and gable boxes in an extensive selection of sizes and designs. In addition to letting you choose custom sizing that ensures that your products arrive safely at their destinations, you can also design your own packaging that incorporates your logo and other branding elements. You may even end up saving money by minimizing extras and eliminating the need for storage, thanks to DIYPack’s exact volume ordering.
Finally, DIYPack’s above-and-beyond commitment to sustainability will be appreciated and valued by your customers. From helping you achieve the right size packaging to utilizing recycled packing materials, your custom boxes from DIYPack will deliver exactly the right message to customers looking to lessen their carbon footprint through more sensible purchasing decisions.
Whether you’re looking for the best packaging for multiple item shipments, packaging for fragile items, or eco-friendly packaging, DIYPack can help. To start building your brand and boosting your bottom line, use our easy, online design tool today.
